Business Plan Workbook
I. Description of the business and industry
II. Market Feasibility Analysis
III. Financials (Contact the SBDC for assistance)
IV. Marketing Plan
V. Documentation of Experience
See a Sample Business Plan
I. Cover Sheet
II. Statement of Purpose
III. Table of Contents
IV. The Business
V. Financial Data (Contact the SBDC)
VI. Supporting Documents
Adapted from www.sba.gov
To determine whether or not your product or service will sell, you must research your market. Below are some questions to consider while conducting market research:
Pin down your customers with common methods for Market Research:
After you have done some research, review the good and the bad. Be honest with yourself about the strengths and weaknesses of your product or service. Make sure you have a clear understanding of your short and long term goals and develop your strategies based on those goals:
Here is a helpful way to structure your strategy:
Public relations tools are a free and effective way to get your message out without spending lots of money. Submit a news release to the local paper about your new product and develop a media kit to send to television stations about your unique service. There is no guarantee that your story will run, but a newsworthy event and/or product stands a chance!
Who are your competitors?
All businesses face competition. Even if you’re the only restaurant in town, you must compete with cinemas, bars, and other businesses where your customers will spend their money instead of with you. With increased use of the Internet to buy goods and services, and to find places to go, you are no longer just competing with your immediate neighbors.
Your competitor could be a new business offering a substitute or similar product that makes your own redundant.
Competition is not just another business that might take money away from you. It can be another product or service that’s being developed, which you ought to be selling or looking to license before somebody else takes it up.
And don’t just research what’s already out there. You need to be constantly on the lookout for possible new competition.
The SEEDS Business Resource Center subscribes to a comprehensive database that provides customized demographic research. Your organization will have access to timely, accurate, and comprehensive market and business intelligence which will allow you to make rapid, accurate business decisions with greater confidence to reach higher levels of business success.
The SEEDS Center can create reports with complete access to current and past U.S. Census data, including data collected from the 1990, 2000, and 2010 US Census. We are able to create unlimited custom reports using thousands of variables and benefit from many advanced features such as:
* Unlimited access to demographic maps and reports for all U.S. geographies and addresses
* Perform quick and accurate market and site location analysis
* Analyze geographies based on custom radii, drive times, counties, census tracts, block groups, cities, CBSAs, ZIPs or create your own custom geographies
* Be able to choose from over 40 time-saving, easy-to-use, and pre-formatted summary, comparison, and rank reports
These services are absolutely FREE. Contact us to get your custom reports started today at 229.247.8100.
Click on the text below to view the 2010 United States Census demographic reports:
When you are ready to make sales calls or try out a new marketing strategy, you need information fast! The Chamber subscribes to infofree.com. Infofree.com is a leading provider of end-to-end marketing solutions for small and medium-sized businesses.
No more wasting hours trying to find the right people to call or buying leads that get stale before you have the chance to use them. Give us a call and we will create you a list.
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Whatever business or person you need to target – you can find them at the SEEDS Center
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