To determine whether or not your product or service will sell, you must research your market. Below are some questions to consider while conducting market research:
Pin down your customers with common methods for Market Research:
After you have done some research, review the good and the bad. Be honest with yourself about the strengths and weaknesses of your product or service. Make sure you have a clear understanding of your short and long term goals and develop your strategies based on those goals:
Here is a helpful way to structure your strategy:
Public relations tools are a free and effective way to get your message out without spending lots of money. Submit a news release to the local paper about your new product and develop a media kit to send to television stations about your unique service. There is no guarantee that your story will run, but a newsworthy event and/or product stands a chance!